Research: Qustionnaire - Miss Begum

Questionnaire

What is the importance of primary research?

Primary research is important because this is the type of research that you go out and collect yourself directly. This will benefit you hugely as it will give you direct responses to gather quick data on the spot.

Advantages and Disadvantages of questionnaires

Advantages:

• More people will be able to take part in questionnaires as its not as time consuming and can be done on the spot.
• Data is quick is collected easily
• Information can be collected from any specific target audience you want

Disadvantages:

• There is usually a low response rate
• If there is a mistake within the question then it is difficult to get the correct answer from the same respondent
• Respondents can ignore some questions
• Respondents might not understand some questions clearly or terms used in the questionnaire, as a result making them skip the question without asking.

Who did you ask and why?

I gave my questionnaire to both genders equally, 10 for boys and 10 for girls so I can see if there's a specific type of relationship between the genders and the type of thrillers they watch. In addition, my questionnaire has been given to people in age groups of 15-18 because this particular age groups tend to enjoy thrillers much more than any other. Moreover, giving my questionnaire to these people aged 15-18 will give me better data when it comes to creating my own thriller.

My Questionnaire:

Conclusion:

In conclusion, my research has showed me what the audience expect from a thriller movie. This will be beneficial when creating my own thriller trailer as I know what audience like and dislike when they watch a thriller film.